Private View: Jowar Puffs

Raju Kalgutkar, chief manager-packaging development, consumer products division, Piramal Enterprises

The 20gm product is packed in a three-side sealed laminated pouch.

The pack design has eye-catchy black color background with white text. A red band has been used to highlight the ingredients and nutritional facts, among other information.

A matt finish laminate is used to provide a premium feel to the pack. The puff image is apt for product identification. The font used to highlight ‘Jowar Puffs’ is bold and visible.

The back panel draws attention towards the special features of the product though a round white circle. The delamination is observed in the pack, hence, the laminate quality needs improvement.

Deepa Naik, head-packaging development, Hershey India

The product is packaged in a metallised pouch, which has been formed in a vertical from-fill-seal machine.

The highlight of pouch is the use of matt finish and an intricate usage of black.

Black represents elegance and authority, when utilised with contrasting colours.

The messages displayed on the front panel claim that the product is 100% natural, and it has a high calorific value.

This depicts that the product is healthy, and attracts consumers.